market research

Guest Blog: Questions to Ask Yourself and Your Client When Designing a Survey

September 16, 2014 |

We are happy to introduce you to guest blogger, Melissa, another McKinley consultant. Melissa is experienced in all facets of market research from survey design, methodology selection, implementation, and data analysis. Continue reading

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Guest Post: Say Buh-Bye to Big Talk about Big Data (Part 1 of 2)

July 07, 2014 |

McKinley consultant, Tom Sommers, is back with another guest blog post. Tom shares his insights in this two-part blog series about big-data hype and small data results. Continue reading

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Guest Post: Leave the Headache to Bayer – Optimize your Analyses by Starting with Key Issues

April 09, 2014 |

We are happy to introduce you to our newest guest blogger, Tom Sommers, a McKinley interim marketing manager with a market research and communications background. Tom has chosen to share a few proactive steps that can help reduce costs when working with a consultant on a market research project. Continue reading

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