marketing automation

Roundtable: A Look Behind the Scenes at McKinley Marketing Partners

October 13, 2016 |

Marketing colleagues dish about content, writing and hiring from within McKinley Marketing Partners specializes in recruiting top-notch marketing and creative talent for businesses and nonprofits in Washington, D.C., Dallas, Houston and New York. The company experienced a three-year growth rate of 64 percent and was recently named to the Inc. […] Continue reading

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Taking Marketing to the Next Level with Automation Platforms

August 24, 2016 |

Marketing automation – not to be confused with email marketing – has changed the way companies communicate with clients, candidates, prospects and staff. And, with a properly implemented marketing automation tool in the hands of a well-trained marketer, an audience member can feel like a valued contact at any point […] Continue reading


Biggest Marketing Challenge: Automation Tools – Advice from a McKinley IMM

August 06, 2012 |

What is the best automation tool for my company?
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Marketing Automation Tool Rankings

June 18, 2012 |

Marketers have a plethora of marketing automation software options available to measure web analytics, social media reach, email marketing, and SEO. Many marketers are still using three to four platforms to measure a variety of marketing campaigns, which is unnecessary. Continue reading


Marketing Trends Predicted for 2012

January 04, 2012 |

Social and online marketing had quite a year as Facebook and Twitter gained users, Google launched Google +, and location based applications were created. According to Optify, a leading provider of marketing software and services for the real-time Web, online marketing will create opportunities for more customer involvement and engagement in 2012. Continue reading

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