Marketing colleagues dish about content, writing and hiring from within McKinley Marketing Partners specializes in recruiting top-notch marketing and creative talent for businesses and nonprofits in Washington, D.C., Dallas, Houston and New York. The company experienced a three-year growth rate of 64 percent and was recently named to the Inc. […] Continue reading
Marketing automation – not to be confused with email marketing – has changed the way companies communicate with clients, candidates, prospects and staff. And, with a properly implemented marketing automation tool in the hands of a well-trained marketer, an audience member can feel like a valued contact at any point […] Continue reading
What is the best automation tool for my company?
Marketers have a plethora of marketing automation software options available to measure web analytics, social media reach, email marketing, and SEO. Many marketers are still using three to four platforms to measure a variety of marketing campaigns, which is unnecessary. Continue reading