marketing communications

Marketing Communications
Manager – David

May 29, 2014 |

David is a communications and knowledge management specialist with over 20 years of experience. Continue reading

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Pen and Paper: A New Sales Approach

September 18, 2009 |

I recently read Seth Godin’s (author of new book, Tribes) blog post about the “modern talking pad.” He talks about approaching a sales meeting from a different angle.  Instead of putting up a PowerPoint presentation on a white board, he goes into a sales meeting with printed copies of the […] Continue reading

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The Blog is Back

September 11, 2009 |

Ok, so we admit it.  We haven’t been blogging in awhile.  We haven’t forgotten about it, but just extremely busy.  This summer we (the marketing folks) have been spending our time revamping marketing communications pieces.  We have developed a fact sheet that gives a brief overview of our services, we […] Continue reading

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In a Recession, Retention Marketing Should Become Acquisition Marketing

July 24, 2009 |

With today’s economy creating a difficult environment for winning new clients, small businesses are focusing on retaining the customers they already have. The Wall Street Journal recently covered the growing trend of small companies focusing attention on retention marketing tactics over attracting additional business.  According to the article, “some companies […] Continue reading

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The New Generation of Marketing Professionals

June 08, 2009 |

The Marketing News magazine from AMA came last week and the cover story intrigued me immediately.  The headline read “The Renaissance Marketer: Transforming your Career into a Work of Art.”  Being a marketer and having a creative side, I dove right in. The article talks about a new generation of […] Continue reading

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The Common Misconception About Marketing

May 20, 2009 |

My point in all of this is that marketing is a multi-faceted discipline that takes the personalities and traits of a diverse group of people. Marketing isn’t a one-man job where well-executed campaigns magically appear. Continue reading

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Marketing Madness 2009: Which is the Best Marketing Service in 2009?

March 19, 2009 |

It’s that time of the year again – NCAA Tournament Time. March Madness is a time where workers everywhere become less interested in spreadsheets, and more interested in their bracket-sheets. I’m convinced that if a study were conducted, research would show that the first weekend of the NCAA Tournament would […] Continue reading

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