marketing communications
Mobile Marketing Privacy Guidelines
Given that 35% of Americans own a smart phone, mobile marketing is growing at a tremendous rate, creating a number of consumer privacy concerns. The Mobile Marketing Association (MMA) has released a set of privacy policy guidelines in an effort to encourage a precedent of self regulation and satisfy legislators…. Continue reading
Pen and Paper: A New Sales Approach
I recently read Seth Godin’s (author of new book, Tribes) blog post about the “modern talking pad.” He talks about approaching a sales meeting from a different angle. Instead of putting up a PowerPoint presentation on a white board, he goes into a sales meeting with printed copies of the… Continue reading
The Blog is Back
Ok, so we admit it. We haven’t been blogging in awhile. We haven’t forgotten about it, but just extremely busy. This summer we (the marketing folks) have been spending our time revamping marketing communications pieces. We have developed a fact sheet that gives a brief overview of our services, we… Continue reading
In a Recession, Retention Marketing Should Become Acquisition Marketing
With today’s economy creating a difficult environment for winning new clients, small businesses are focusing on retaining the customers they already have. The Wall Street Journal recently covered the growing trend of small companies focusing attention on retention marketing tactics over attracting additional business. According to the article, “some companies… Continue reading
The New Generation of Marketing Professionals
The Marketing News magazine from AMA came last week and the cover story intrigued me immediately. The headline read “The Renaissance Marketer: Transforming your Career into a Work of Art.” Being a marketer and having a creative side, I dove right in. The article talks about a new generation of… Continue reading
Could a Marketing Consultant Help Your Company do “THINGS” Better?
Following our last post, I got an idea which seemed like a stroke of genius. I’ll write a blog post that precisely explains how marketing consultants can help companies do “THINGS” better. Everybody will read it. Everybody will love it. Everybody will realize they need to complement their current efforts… Continue reading
McKinley Marketer Makes Headlines
Last year as the inauguration grew close, one of McKinley’s Interim Marketing Managerssm (IMM®), Greg Nelson, campaigned for President Barack Obama to pick a Labradoodle as the official White House dog. He founded Labradoodles For Obama to help promote his cause. His website gives visitors the chance to vote… Continue reading
Marketing Madness 2009: Which is the Best Marketing Service in 2009?
It’s that time of the year again – NCAA Tournament Time. March Madness is a time where workers everywhere become less interested in spreadsheets, and more interested in their bracket-sheets. I’m convinced that if a study were conducted, research would show that the first weekend of the NCAA Tournament would… Continue reading