marketing consulting

5 Best Practices Every B2B Company Should Be Executing on LinkedIn

September 06, 2017 |

While marketers may continue to scratch their heads when it comes to demystifying the Facebook or Instagram best practices for B2B, LinkedIn is a different animal. This platform is where business people go to talk business. LinkedIn users want to hear from you. When people visit LinkedIn.com they expect to get […] Continue reading

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Does Your Career Need a Makeover?

February 01, 2017 |

Consider Becoming a Marketing or Creative Consultant For more than twenty-one years, McKinley Marketing Partners has placed marketing and creative professionals in challenging and exciting roles at some of the best-known companies and organizations in the country. Learn more about the world of consulting as three marketing colleagues at McKinley […] Continue reading

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Guest Blog: Questions to Ask Yourself and Your Client When Designing a Survey

September 16, 2014 |

We are happy to introduce you to guest blogger, Melissa, another McKinley consultant. Melissa is experienced in all facets of market research from survey design, methodology selection, implementation, and data analysis. Continue reading

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Guest Post: Say Buh-Bye to Big Talk about Big Data (Part 1 of 2)

July 07, 2014 |

McKinley consultant, Tom Sommers, is back with another guest blog post. Tom shares his insights in this two-part blog series about big-data hype and small data results. Continue reading

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Smart Resource Growth: The Path to Marketing Greatness

June 23, 2014 |

While marketing strategies vary across different industries and business segments, one thing remains constant – somewhere there is a dynamic team powering the marketing engine. That is why developing a smart approach to finding the right marketing resources for your company is the key to successful growth. Continue reading

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Guest Post: Leave the Headache to Bayer – Optimize your Analyses by Starting with Key Issues

April 09, 2014 |

We are happy to introduce you to our newest guest blogger, Tom Sommers, a McKinley interim marketing manager with a market research and communications background. Tom has chosen to share a few proactive steps that can help reduce costs when working with a consultant on a market research project. Continue reading

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Marketing Communications
Manager – Andreea

March 12, 2014 |

We interviewed Andreea to learn more about her marketing skills and how she is adapting to the world of consulting. Read the full interview here. Continue reading

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Attention Job Seekers!

December 16, 2013 |

Have you been struggling trying to find a new marketing job? Maybe you should consider looking for a marketing consultant position – if you haven’t thought about that already. Continue reading

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Guest Blogger Jeanne Jennings – Email Marketing Expert

January 28, 2013 |

Looking for ways to improve your marketing efforts? So was McKinley when we worked together last spring to develop a successful monthly email newsletter for their business clients and prospects. Continue reading

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How to Make Certain that you Surpass your Goals

October 30, 2012 |

Do you feel that there is never enough time to complete your daily tasks? Do you think of yourself as an expert at managing your time and setting goals for the week, yet you still find yourself behind schedule? Continue reading

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