Marketing Trends

Marketers Want to Learn How to Use Cutting Edge Tools, But Many Companies are Falling Behind

July 25, 2018 |

Are the robots actually going to take over? It sounds laughable to some and frightening to others, but a McKinsey Institute report says that automation and robots could replace 800 million jobs by 2030. And while most of those jobs will likely be administrators and construction equipment operators, there is […] Continue reading

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Experiential Marketing 201: 6 Best Practices To Create Experiences That Get Results

July 18, 2018 |

We recently unpacked the definition and purpose of experiential marketing. The truth is, experiential marketing is only as effective as the strategy behind it. So implement these six best practices in your experiential marketing to increase impact and improve performance. 6 Best Practices To Create Experiences That Get Results   1. […] Continue reading

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Experiential Marketing 101: What Every Marketer Needs to Know

June 21, 2018 |

Experiential marketing is trending right now and there’s good reason: it’s a great way to emotionally connect with consumers in a time where attention is becoming an increasingly scarce commodity. But what is experiential marketing? Why should you have an experiential marketing strategy? That’s what we are exploring today, the […] Continue reading

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Digital Experience on the Rise in Product Marketing in 2018

March 23, 2018 |

For those hiring marketers in 2018, digital experience continues to be highly valued. As part of our annual marketing hiring trends report, we surveyed hiring managers to find out how important a digital background is in candidates across various marketing functions at their organization. The chart below represents the respondents […] Continue reading

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Interested in Product Marketing? These are 3 Skills You Must Have On Your Resume in 2018.

December 20, 2017 |

Product Marketing is a rising star in the marketing world. In fact, 22.3 percent of marketing hires in 2018 require product marketing skills or experience. But it can be difficult to understand exactly what fits into “product marketing” and what doesn’t. What is “Product Marketing?” Product Marketing focuses on bringing […] Continue reading

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A Marketer’s Guide to Business Intelligence

November 14, 2017 |

Some of the buzziest words in marketing today are “business intelligence.” But what does it mean? How will it affect your work? And what could it do for your business? Today we’re giving you a quick download of exactly what you, as a marketer, need to know about business intelligence. […] Continue reading

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Big Data Analysis Skills on the Rise

November 11, 2013 |

Big data investments in 2013 continue to rise with 64 percent of organizations investing or planning to invest in big data technology compared with 58 percent in 2012. Continue reading

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