marketing

Does Your Career Need a Makeover?

February 01, 2017 |

Consider Becoming a Marketing or Creative Consultant For more than twenty-one years, McKinley Marketing Partners has placed marketing and creative professionals in challenging and exciting roles at some of the best-known companies and organizations in the country. Learn more about the world of consulting as three marketing colleagues at McKinley […] Continue reading

Tags , , , ,

Marketing Skills in Demand

December 28, 2016 |

Companies continue to seek marketers with technical and analytical skills Big Data continued to grow in influence in 2016. In fact, more organizations are seeking marketers with technical and analytical skills who can make sense of data, create meaningful campaigns and positively impact an organization’s bottom line. It’s the age […] Continue reading

Tags , , , , , , ,

Healthcare Marketers: Focus on Patient Engagement for Success

December 07, 2016 |

The days of one-way, push communication from healthcare marketers is gone. To be successful, you must foster two-way communication with your stakeholders and allow them to gather the information they want, when and where they want it. In addition, you need to provide educational and entertaining content for your healthcare […] Continue reading

Tags , , , , , , ,

Marketing Managers are Project Managers in Disguise

November 14, 2016 |

We see it time and time again. A client has difficulty finding a marketing project manager for an upcoming venture so they turn to us for help because they aren’t getting the right types of applicants. Sometimes, clients don’t even realize they need a project manager and they are struggling […] Continue reading

Tags , , , ,

Event Planning 101: Hire a Smart Marketer

November 04, 2016 |

One of the biggest events of the year for nonprofit organizations and trade associations is their annual conference. Some groups start planning for the next year’s event almost immediately after the current one ends. Others wait a few months but the end goal is the same – to create an […] Continue reading

Tags , , , , ,

New York Area Marketers: Budget Better by Learning the True Cost of Hiring Employees

October 18, 2016 |

As companies think about future budgeting and staffing needs, it’s important to consider marketing hiring plans and the possibility there may be openings to fill. These positions, whether created through attrition or developed from a department need, must be populated within a reasonable time frame in order to sustain productivity […] Continue reading

Tags , , , , , , ,

McKinley Marketing Partners Expands into Creative Services Staffing

October 12, 2016 |

Adds Graphic Designers, Web Producers and Content Strategists to Roster ALEXANDRIA, VA. (Oct. 12, 2016) – McKinley Marketing Partners, a premier staffing and recruitment firm for marketing expertise, today announced its expansion into the creative services market. Now, in addition to exceptional marketing professionals, organizations can also count on the […] Continue reading

Tags , , , , , , , , , ,

Back to School, Back to Work?

October 04, 2016 |

Career Tips for Those Seeking Part-Time Jobs Now that summer is well over and the kids are settled back in school, it is the perfect time to look for new employment opportunities. Whether you’re a stay-at-home parent who is ready to get back into the workforce or a professional seeking […] Continue reading

Tags , , , , , ,

Instagram is Gaining Popularity as a Marketing Tool for B2B and Nonprofits

August 26, 2016 |

What began as a little-known mobile photo-sharing app in 2010 has grown into a prominent social network with 300 million active daily users. While Instagram gained popularity as a way to easily share photos with friends and followers on other social networks it has become so much more. Now, companies […] Continue reading

Tags , , , , ,