marketing

How to Woo the Marketer of Your Dreams in 2018

February 13, 2018 |

Ah, Valentines Day. The day we’re reminded that finding “the one” can be one of life’s greatest challenges. And finding the right marketer for your team, well, that’s not so easy either. Why? In part because there are simply more open job opportunities available than there are qualified marketers to […] Continue reading

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Recruiting Millennial Marketers in 2018: What You Need to Know

January 25, 2018 |

At over 75 million strong, millennials have become a force to be reckoned with—and they just might become your company’s secret weapon. These tech-savvy, digital natives are easily inspired, open minded, and thanks to their relatively short attention spans, great multi-taskers. They may do things differently, but different is what […] Continue reading

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New Year, New Job: 5 Ways to Kick Off Your 2018 Job Hunt

January 02, 2018 |

Ah, the fresh start of the new year. Perhaps you’ve been ready for a change for a while, but with the new year comes a clean slate and a renewed sense of the importance of aligning your daily life with your goals and values. You are ready to take action […] Continue reading

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5 Tips to Attract an All-Star Candidate in 2018

December 15, 2017 |

Budgets have been approved. Calendars have been mapped out. Now it’s time for you to bring on the talent that you so desperately need. But in a climate where there are more open positions than qualified marketers to fill them, how do you make your organization stand out from the […] Continue reading

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5 Surprising Benefits of Hiring Marketing Contract Workers

December 06, 2017 |

Historically, if you’ve needed to fill a role on your marketing team you might have worked with HR or someone else internally to find the right employee for the job. But what if you have unique needs for a specific long-term project? What if you need highly specialized skills? What […] Continue reading

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A Marketer’s Guide to Business Intelligence

November 14, 2017 |

Some of the buzziest words in marketing today are “business intelligence.” But what does it mean? How will it affect your work? And what could it do for your business? Today we’re giving you a quick download of exactly what you, as a marketer, need to know about business intelligence. […] Continue reading

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3 Skills Communications Professionals Need to Have On Their Resume

October 12, 2017 |

Without powerful writing, any marketing strategy is doomed. Even today as digital messaging becomes increasing visual, there’s nothing that can pack a punch quite like a well-crafted sentence. It’s the foundation that successful marketing campaigns are built on. Marcomm professionals are often the ones who are tapped to craft this […] Continue reading

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4 Ways Your Media Company Can Use Social Media to Build Brand Loyalty

September 28, 2017 |

Every company wants to build a base of loyal, passionate fans. And with the opportunity to use social media to connect with your audience, it should be easier than ever, right? But the problem is that there is more noise online now than ever. So how can your media company […] Continue reading

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3 Resume Must-Haves for Creatives

September 21, 2017 |

As marketing becomes increasingly digital, marketers with design, production, web and mobile development, and copywriting skills become more and more in demand. Creatives have a wealth of opportunity in marketing. It’s no secret that digital marketers face more challenges than ever. Clean, organized design is essential to reaching stakeholders in […] Continue reading

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5 Mistakes To Avoid When Marketing to Generation Z

September 19, 2017 |

Generation Z, those born in 1995 or later, are swiftly becoming a segment of the population that marketers cannot ignore. Making up a quarter of the U.S. population, Gen Z-ers will account for 40% of consumers by 2020. And while they were once thought of as “Millennials on Steroids,” this […] Continue reading

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