marketing

5 Surprising Benefits of Hiring Marketing Contract Workers

December 06, 2017 |

Historically, if you’ve needed to fill a role on your marketing team you might have worked with HR or someone else internally to find the right employee for the job. But what if you have unique needs for a specific long-term project? What if you need highly specialized skills? What […] Continue reading

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A Marketer’s Guide to Business Intelligence

November 14, 2017 |

Some of the buzziest words in marketing today are “business intelligence.” But what does it mean? How will it affect your work? And what could it do for your business? Today we’re giving you a quick download of exactly what you, as a marketer, need to know about business intelligence. […] Continue reading

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3 Skills Communications Professionals Need to Have On Their Resume

October 12, 2017 |

Without powerful writing, any marketing strategy is doomed. Even today as digital messaging becomes increasing visual, there’s nothing that can pack a punch quite like a well-crafted sentence. It’s the foundation that successful marketing campaigns are built on. Marcomm professionals are often the ones who are tapped to craft this […] Continue reading

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4 Ways Your Media Company Can Use Social Media to Build Brand Loyalty

September 28, 2017 |

Every company wants to build a base of loyal, passionate fans. And with the opportunity to use social media to connect with your audience, it should be easier than ever, right? But the problem is that there is more noise online now than ever. So how can your media company […] Continue reading

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3 Resume Must-Haves for Creatives

September 21, 2017 |

As marketing becomes increasingly digital, marketers with design, production, web and mobile development, and copywriting skills become more and more in demand. Creatives have a wealth of opportunity in marketing. It’s no secret that digital marketers face more challenges than ever. Clean, organized design is essential to reaching stakeholders in […] Continue reading

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5 Mistakes To Avoid When Marketing to Generation Z

September 19, 2017 |

Generation Z, those born in 1995 or later, are swiftly becoming a segment of the population that marketers cannot ignore. Making up a quarter of the U.S. population, Gen Z-ers will account for 40% of consumers by 2020. And while they were once thought of as “Millennials on Steroids,” this […] Continue reading

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Hiring a marketer? It’s a candidate’s market. Here’s how it affects you.

September 14, 2017 |

The 2017 job market is a healthy one. This is cause for celebration, especially for those of us who remember the 10 percent unemployment rate during the Great Recession. Times have massively changed and the pool of active job seekers continues to shrink. According to the Bureau of Labor Statistics, […] Continue reading

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5 Best Practices Every B2B Company Should Be Executing on LinkedIn

September 06, 2017 |

While marketers may continue to scratch their heads when it comes to demystifying the Facebook or Instagram best practices for B2B, LinkedIn is a different animal. This platform is where business people go to talk business. LinkedIn users want to hear from you. When people visit LinkedIn.com they expect to get […] Continue reading

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Job Hunting? Here are 5 of the Best Kept Secrets to Get a Recruiter’s Attention on LinkedIn.

August 30, 2017 |

Job seekers generally fall into one of three schools of thought when it comes to LinkedIn: It’s a great way to keep up with people and build connections! It’s a necessary evil but I’m not really active on it. It’s a waste of time. I doubt that it could help […] Continue reading

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3 Skills You Need on Your Digital Marketing Resume Today

August 24, 2017 |

Last year we surveyed over 200 marketing hiring managers about their hiring plans for 2017. We gleaned not only the functional areas of marketing that will see the most growth, but also the skills that are in highest demand. Whether you’re actively searching or just keeping feelers out for the […] Continue reading

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