marketing

Recent promotion? Here Are 7 Ways to Succeed In Your New Role

March 27, 2018 |

If you have gotten a promotion, congratulations! This means that you are succeeding in your work at your company and your hard work is getting noticed. But now you have new challenges that lie ahead of you. You may move into a position where you are supervising former peers. You […] Continue reading

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Digital Experience on the Rise in Product Marketing in 2018

March 23, 2018 |

For those hiring marketers in 2018, digital experience continues to be highly valued. As part of our annual marketing hiring trends report, we surveyed hiring managers to find out how important a digital background is in candidates across various marketing functions at their organization. The chart below represents the respondents […] Continue reading

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The Candidate’s Market in 2018

March 01, 2018 |

The state of the hiring landscape within marketing ebbs and flows year over year. While the marketer to job ratio continues to change, often, our hiring practices do not. So today we are taking a deep dive into the current job market in marketing and sharing practical takeaways that you […] Continue reading

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How to Woo the Marketer of Your Dreams in 2018

February 13, 2018 |

Ah, Valentines Day. The day we’re reminded that finding “the one” can be one of life’s greatest challenges. And finding the right marketer for your team, well, that’s not so easy either. Why? In part because there are simply more open job opportunities available than there are qualified marketers to […] Continue reading

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Recruiting Millennial Marketers in 2018: What You Need to Know

January 25, 2018 |

At over 75 million strong, millennials have become a force to be reckoned with—and they just might become your company’s secret weapon. These tech-savvy, digital natives are easily inspired, open minded, and thanks to their relatively short attention spans, great multi-taskers. They may do things differently, but different is what […] Continue reading

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New Year, New Job: 5 Ways to Kick Off Your 2018 Job Hunt

January 02, 2018 |

Ah, the fresh start of the new year. Perhaps you’ve been ready for a change for a while, but with the new year comes a clean slate and a renewed sense of the importance of aligning your daily life with your goals and values. You are ready to take action […] Continue reading

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5 Tips to Attract an All-Star Candidate in 2018

December 15, 2017 |

Budgets have been approved. Calendars have been mapped out. Now it’s time for you to bring on the talent that you so desperately need. But in a climate where there are more open positions than qualified marketers to fill them, how do you make your organization stand out from the […] Continue reading

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5 Surprising Benefits of Hiring Marketing Contract Workers

December 06, 2017 |

Historically, if you’ve needed to fill a role on your marketing team you might have worked with HR or someone else internally to find the right employee for the job. But what if you have unique needs for a specific long-term project? What if you need highly specialized skills? What […] Continue reading

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A Marketer’s Guide to Business Intelligence

November 14, 2017 |

Some of the buzziest words in marketing today are “business intelligence.” But what does it mean? How will it affect your work? And what could it do for your business? Today we’re giving you a quick download of exactly what you, as a marketer, need to know about business intelligence. […] Continue reading

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3 Skills Communications Professionals Need to Have On Their Resume

October 12, 2017 |

Without powerful writing, any marketing strategy is doomed. Even today as digital messaging becomes increasing visual, there’s nothing that can pack a punch quite like a well-crafted sentence. It’s the foundation that successful marketing campaigns are built on. Marcomm professionals are often the ones who are tapped to craft this […] Continue reading

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