online marketing

Coming Soon to a Smartphone
Near You

January 17, 2013 |

McKinley Marketing Partners is happy to announce that we will be rolling out a mobile-friendly website in the coming months! Should your company have a mobile optimized site or utilize mobile advertisements to reach customers? Continue reading

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Three Things For Which Every
Marketer Should be Thankful

November 20, 2012 |

As marketing professionals, it’s time to reflect on the devices and technologies that we should be thankful for that help us succeed in our careers and more effectively reach our target markets. Continue reading

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Do Social Media Audiences Differ?

August 16, 2010 |

According to ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series, they do.  The third report in this series, “The Social Profile”, highlights 12 different online personas that consumers take on when they interact online.  The report uses psychographic characteristics to determine who the personas are and how to communicate with them. […] Continue reading

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Google’s New Approach to Advertising

July 15, 2010 |

There is a new face in advertising and it’s not who you might think – it’s Google.  In the past, the search engine giant has stayed away from traditional means of advertising, but in the recent months has begun to experiment in ways to market their newer products and services.  […] Continue reading

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Fun Facebook Facts

July 13, 2010 |

As I’m sure you all know, Facebook turned 6 this year and to celebrate, Mashable put together a pictorial graph highlighting fun facts about the social networking giant. Did you know that the average user spends about 55 minutes per day on Facebook? Or that the average user clicks the […] Continue reading

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YouTube Attempts to Maximize Profits and Enhance User Experience

November 17, 2009 |

Just a couple weeks ago, I wrote about the frustration users were experiencing with online advertising.  Amongst the biggest annoyances, were the ads where users couldn’t find the skip button, and ads which automatically popped up.  I also stressed the importance of avoiding these very tactics which irritate consumers.  Well, […] Continue reading

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Nielsen Ratings for Online Television Puts a New Twist on Advertising Buys

October 22, 2009 |

Effective 2011, Nielsen Media Research plans to integrate a new initiative to track online video viewing statistics through “TV Everywhere” offerings.  “TV Everywhere” allows customers to watch television shows or movies online in conjunction with their pre-existing subscription with a cable or satellite company. The new Nielsen program will combine […] Continue reading

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Google Wave – A Glimpse into the Future of Online Communication

October 08, 2009 |

If you were like most, you weren’t one of the lucky 100,000 people selected to test Google Wave.  From what I have read so far, it looks like an intriguing tool that could potentially change the way we communicate online.  Seems Google is attempting to incorporate some very cool wiki-style […] Continue reading

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The Changing Landscape of Online Search: What the Microsoft-Yahoo Deal Means for SEO

September 24, 2009 |

The recent bid to purchase  Yahoo by Microsoft could result in a 28% combined share of online searches.  As such, this would be the first major threat/competition to Google’s reign of online search domination.  In order to adapt, many companies may have to utilize old tactics, to generate effective search […] Continue reading

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TV May Be Powerful, But Online Video May Soon Be Historically Influential

June 03, 2009 |

The New York Times recently published an interesting article on the effectiveness of television advertising during a time when network television narrative audiences are growing smaller and smaller, while the price of advertising remains remarkably buoyant. “At a time of ever-atomizing audiences, broadcast television’s slice may be smaller, but it […] Continue reading

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