Click here and read McKinley’s most recent e-newsletter. Let us know what you think of the issue and send us your personal marketing challenge to solve! Continue reading
With the internet constantly changing, online trends, terms, and lingo can get a little confusing. Hubspot recently did us all a favor by providing a go-to marketing dictionary where they define 101 terms related to all things social media. It’s a great one-stop resource that I plan to use as… Continue reading
The recent bid to purchase Yahoo by Microsoft could result in a 28% combined share of online searches. As such, this would be the first major threat/competition to Google’s reign of online search domination. In order to adapt, many companies may have to utilize old tactics, to generate effective search… Continue reading
Marketing during a recession can be extremely fruitful if you have the time and resources to do it. It has been proven throughout history that companies who continue to spend marketing dollars during a recession come out on top when the economy begins to stabilize. However, some marketing folks are… Continue reading
This week, McKinley asked Ronan Keane to be our guest blogger. On Wednesday, we posted the first half of his two-part blog post. Here’s the second half: The following two steps outline the types of content to publish and how to increase the number of prospects that contact you from… Continue reading
This week, McKinley asked Ronan Keane to be our guest blogger. Here’s what he had to say: Google loves published content. Text on blogs, videos on YouTube.com, pictures on Flickr.com, and audio on Odeo.com. Google loves it all. They are in the business of indexing all the published content on… Continue reading