social media

5 Scary Marketing Blunders of 2014

October 31, 2014 |
Walmart

This year has been rife with social media slip-ups and marketing mishaps. In the spirit of the spookiest day of the year, we’ve rounded up some of the worst offenders. If these don’t send shivers down your spine, nothing will. Continue reading

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Social Media Strategist – Kira

May 08, 2014 |
KiraCaban2

Meet Kira, a social media strategist with over eight years of experience. Continue reading

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McKinley Goes Mobile

February 25, 2013 |

Check out McKinley’s most recent e-newsletter for practical advice about email marketing and insight into social media’s role in the evolution of e-commerce. Continue reading

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Three Things For Which Every
Marketer Should be Thankful

November 20, 2012 |

As marketing professionals, it’s time to reflect on the devices and technologies that we should be thankful for that help us succeed in our careers and more effectively reach our target markets. Continue reading

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Marketing Trends Predicted for 2012

January 04, 2012 |

Social and online marketing had quite a year as Facebook and Twitter gained users, Google launched Google +, and location based applications were created. According to Optify, a leading provider of marketing software and services for the real-time Web, online marketing will create opportunities for more customer involvement and engagement in 2012. Continue reading

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Could New Facebook Groups Have Social Media Marketing Implications?

October 22, 2010 |

  Earlier this month at a live press conference, Facebook unveiled some of its newest innovations, including the new Groups feature.  Not to be confused with public groups, the new Groups feature is primarily for individuals to segment their list of friends so that they can share unique information within […] Continue reading

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They Would Think We Were Mad

August 19, 2010 |

The recent season four premiere of acclaimed television show “Mad Men” has been accompanied by a flurry of online activity about changes in marketing from the 1960′s to today.  Hubspot has detailed why Mad Men’s marketing strategies would fail if used today and advertising tips from the show’s main character, […] Continue reading

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Do Social Media Audiences Differ?

August 16, 2010 |

According to ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series, they do.  The third report in this series, “The Social Profile”, highlights 12 different online personas that consumers take on when they interact online.  The report uses psychographic characteristics to determine who the personas are and how to communicate with them. […] Continue reading

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Insider Tips from Google’s Own

August 04, 2010 |

Hubspot was recently fortunate enough to interview the driving force behind Google’s corporate blog, Karen Wickre.  As Google’s chief blogger, it’s safe to say we should all be listening to what she has to say. You can read the entire interview here, but I have summarized a couple of interesting […] Continue reading

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Google’s New Approach to Advertising

July 15, 2010 |

There is a new face in advertising and it’s not who you might think – it’s Google.  In the past, the search engine giant has stayed away from traditional means of advertising, but in the recent months has begun to experiment in ways to market their newer products and services.  […] Continue reading

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