social media
McKinley Goes Mobile
Check out McKinley’s most recent e-newsletter for practical advice about email marketing and insight into social media’s role in the evolution of e-commerce. February 2013 e-Newsletter Topics: McKinley’s Mobile Website Create a Successful e-Newsletter Evolution of e-Commerce Featured McKinley Consultant View the e-newsletter here. Continue reading
The Evolution of Social Media in the Retail Industry
In an effort to capture online consumers, many brick and mortar stores have developed digital strategies to accommodate customer demand for making online purchases. Each evolution of e-commerce is creating a new wave as to how brands are using social media to influence customers. Continue reading
Three Things For Which Every
Marketer Should be Thankful
As marketing professionals, it’s time to reflect on the devices and technologies that we should be thankful for that help us succeed in our careers and more effectively reach our target markets. Continue reading
Embrace Online Application Forms
While browsing Twitter, I came across a tweet promoting a webinar, ‘Why Online Applications are Killing your Job Search.’ I was immediately intrigued and discovered that the author cited a report that claims ‘only 5 of every 1,000 online applications make it to the hiring manager’s desk.’ Could this really… Continue reading
Trends, Trends and
More Marketing Trends!
How are you doing on your 2012 marketing goals? Read on to learn about the Top 5 Trends for Marketing and Social Media in 2012 and get tips from our marketing consultants on how you can leverage these trends to improve your bottom line! Continue reading
e-Commerce is on the rise this holiday. Who utilizes it more?
The Washington Post reported that Cyber Monday sales exceeded Black Friday sales by 24.1 percent. Sales from this most recent Cyber Monday surpassed last year’s by 13.7 percent. More people are shopping online not only during the holidays, but also throughout the year. Continue reading
Could New Facebook Groups Have Social Media Marketing Implications?
Earlier this month at a live press conference, Facebook unveiled some of its newest innovations, including the new Groups feature. Not to be confused with public groups, the new Groups feature is primarily for individuals to segment their list of friends so that they can share unique information within… Continue reading
They Would Think We Were Mad
The recent season four premiere of acclaimed television show “Mad Men” has been accompanied by a flurry of online activity about changes in marketing from the 1960′s to today. Hubspot has detailed why Mad Men’s marketing strategies would fail if used today and advertising tips from the show’s main character,… Continue reading
Do Social Media Audiences Differ?
According to ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series, they do. The third report in this series, “The Social Profile”, highlights 12 different online personas that consumers take on when they interact online. The report uses psychographic characteristics to determine who the personas are and how to communicate with them…. Continue reading
Insider Tips from Google’s Own
Hubspot was recently fortunate enough to interview the driving force behind Google’s corporate blog, Karen Wickre. As Google’s chief blogger, it’s safe to say we should all be listening to what she has to say. You can read the entire interview here, but I have summarized a couple of interesting… Continue reading