social media

Insider Tips from Google’s Own

August 04, 2010 |

Hubspot was recently fortunate enough to interview the driving force behind Google’s corporate blog, Karen Wickre.  As Google’s chief blogger, it’s safe to say we should all be listening to what she has to say. You can read the entire interview here, but I have summarized a couple of interesting […] Continue reading

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Google’s New Approach to Advertising

July 15, 2010 |

There is a new face in advertising and it’s not who you might think – it’s Google.  In the past, the search engine giant has stayed away from traditional means of advertising, but in the recent months has begun to experiment in ways to market their newer products and services.  […] Continue reading

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Fun Facebook Facts

July 13, 2010 |

As I’m sure you all know, Facebook turned 6 this year and to celebrate, Mashable put together a pictorial graph highlighting fun facts about the social networking giant. Did you know that the average user spends about 55 minutes per day on Facebook? Or that the average user clicks the […] Continue reading

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Social Media Explained

July 13, 2010 |

With the internet constantly changing, online trends, terms, and lingo can get a little confusing.  Hubspot recently did us all a favor by providing a go-to marketing dictionary where they define 101 terms related to all things social media.  It’s a great one-stop resource that I plan to use as […] Continue reading

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Contract Work and Social Media Savvy among Job Market Trends to Watch

April 08, 2010 |

If you are currently a job seeker or an over-worked employee in an under-staffed environment, there is reason for optimism according to a new study by CareerBuilder and USA Today.  “For the third consecutive quarter, more hiring managers and human resource professionals are projecting they will increase headcount in the […] Continue reading

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YouTube Attempts to Maximize Profits and Enhance User Experience

November 17, 2009 |

Just a couple weeks ago, I wrote about the frustration users were experiencing with online advertising.  Amongst the biggest annoyances, were the ads where users couldn’t find the skip button, and ads which automatically popped up.  I also stressed the importance of avoiding these very tactics which irritate consumers.  Well, […] Continue reading

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Google Wave – A Glimpse into the Future of Online Communication

October 08, 2009 |

If you were like most, you weren’t one of the lucky 100,000 people selected to test Google Wave.  From what I have read so far, it looks like an intriguing tool that could potentially change the way we communicate online.  Seems Google is attempting to incorporate some very cool wiki-style […] Continue reading

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New Trends in Marketing Budgets

September 16, 2009 |

A new study by StrongMail Systems, Inc. finds that 85% of business executives are hopeful about the future economic state and plan to either maintain or increase the remaining marketing budgets for 2009. Only 15% of the 979 business executives polled expect to see a decrease in sales in the […] Continue reading

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With Email Marketing on the Rise, it is Important to Spend Wisely

June 23, 2009 |

According to a forecast from Forrester Research, spending on email marketing in the U.S. will grow by 14 percent each year for the next five years, reaching a total of $2 billion in 2014. Falling cost per thousands (known as CPMs, or the amount an advertiser will pay per 1000 […] Continue reading

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Allocating Your Marketing Resources: 6 Ways To Reduce Your Marketing Spending

June 17, 2009 |

Marketing during a recession can be extremely fruitful if you have the time and resources to do it.  It has been proven throughout history that companies who continue to spend marketing dollars during a recession come out on top when the economy begins to stabilize.  However, some marketing folks are […] Continue reading

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