New Trends in Marketing Budgets
buy Ivermectin uk A new study by StrongMail Systems, Inc. finds that 85% of business executives are hopeful about the future economic state and plan to either maintain or increase the remaining marketing budgets for 2009.
Datong Only 15% of the 979 business executives polled expect to see a decrease in sales in the remainder of the year, a vast difference from Strong Mail Systems’ December 2008 report where 37% expected sales to decrease. 34% of the 979 polled believed customers will spend more, while 19% believe customers will spend around the same.
Marketers are also re-thinking the way to allocate marketing dollars. 81% projected to spend more money on email marketing with goals of increasing email relevancy, growing opt-in lists, and improving personalization and segmentation. 58% of the executives polled plan to invest in social media. 78% of businesses planned to decrease spend in advertising and 58% will cut back on tradeshows.
What do you think? Sound familiar? Is this comparable to your marketing budget?
Read more about the 2009 Marketing Trends Survey.