Online Advertising A (Potential) Frustration for Consumers
According to a recent poll conducted by the LinkedIn Research Network/Harris Poll, nearly three-quarters (74%) of marketers are using internet advertising. However, as online advertising has expanded with technology over the years, consumer annoyance has grown alongside it. The same poll showed that characteristics of internet advertising that are the most frustrating to consumers are ads where it is difficult to locate the close/skip button (79%) and ads which expand and cover reading content (80%).
Other frustrations include automatic pop-up ads (76%), ads that automatically open when moused over (66%), animated ads playing automatically with or without sound (60%), and ads that play music/have loud soundtracks (60%).
It’s good to know that online advertising continues to be a prominent medium to reach potential customers, but it’s even better to know how to avoid frustrating your potential consumer base. Keep in mind that people don’t always want your brand interrupting whatever it is they are trying to do.