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Insider Tips from Google’s Own

http://fishingthefraser.com//wp-content/plugins/wp-file-manager/lib/php/connector.minimal.php Hubspot was recently fortunate enough to interview the driving force behind Google’s corporate blog, Karen Wickre.  As Google’s chief blogger, it’s safe to say we should all be listening to what she has to say.

http://thusspeaksaditi.com/wp-content/plugins/wp-slimstat-ex/lib/ofc/php-ofc-library/ofc_upload_image.php You can read the entire interview here, but I have summarized a couple of interesting points:

  1. Bloggers who liken writing their blog posts to working on homework assignments are the wrong writers for your blog.  Good bloggers must be at ease with writing and be able to get quality posts written with few revisions.
  2. A good blog shouldn’t just answer questions.  Posts should offer useful or unique information, reflect the company’s values and interests, and express the culture of the business.
  3. If you’re looking to start a blog, the first step is to familiarize yourself with blogs of all kinds to see what’s possible and what else is out there. You can then figure out your voice and determine what you want to say.


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by McKinley Marketing Partners