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Big Data Analysis Skills on the Rise

“Big data” is a popular buzzword among C-suite executives who want to transform large sums of information into actionable insights for their organizations. Health insurance companies are using big data to improve patient health, while government agencies are using it to improve highway traffic congestion. According to a recent Gartner survey, “big data investments in 2013 continue to rise with 64 percent of organizations investing or planning to invest in big data technology compared with 58 percent in 2012.”

With so much emphasis on data analysis, it is no wonder that the number of online job ads requiring big data analysis skills rose 13 percent in September to more than 88,000. Occupations experiencing the most demand include management analysts and market research analysts.  At McKinley Marketing Partners, we too have recently seen an increase in demand for marketing professionals with business and data analysis skills.

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by McKinley Marketing Partners