5 Holiday Marketing Campaigns that are Closing the Year with a Bang
‘Tis the season for harnessing the holiday spirit in an effort to drive revenue and increase year-end sales. While the holiday season used to be dominated by retailers, marketers across industries are now incorporating holiday campaigns into their Q4 strategies. This year, a number of brands from a variety of sectors have wowed their customers and prospects with creative, compelling campaigns.
Here are McKinley’s picks for the holiday marketing initiatives that are leaving a lasting impression:
http://feralpost.com/?tag=deadly-kingdom 1. Honda’s Social Videos Featuring Retro Toys
Honda recently launched a series of television commercials featuring He-Man, GI Joe, Gumby, Barbie, and other iconic characters that their target demographic will remember from their childhood. The advertisements were well-received, so Honda’s social media team decided to use the same characters for holiday-themed online-only videos that support nonprofits, including the Pediatric Brain Tumor Foundation and the Little League Urban Initiative.
order generic neurontin Why it works: Instead of featuring holiday characters that we’re used to—Santa Claus, reindeer, etc.—Honda’s campaign strikes an emotional chord with its target buyers by showing them toys they may have actually received as children. The campaign’s philanthropic element also drives social sharing: the video with the most shares by December 21st will earn a hefty charitable donation for the nonprofit mentioned by the characters at the end of the video.
https://www.hochschulombudsnetz.at/4397-dtde14842-singles-schleswig-holstein-bahnticket.html 2. Expedia’s #WinterAtHome vs #WinterAway Campaign
To drive sales during the traditionally slower winter season, Expedia launched a social marketing campaign via an online photo competition. Designed to generate awareness of winter travel destinations across Europe, the campaign invites Twitter and Instagram users to share photos of their winter adventures either at home or abroad. The winner, chosen based on photo creativity by Expedia, wins a travel voucher.
Hengshui Why it works: Expedia has essentially created an army of brand spokespeople. By sharing photos of their winter memories, users are simultaneously generating organic awareness of travel destinations across Europe, priming themselves for future purchases via their trip down memory lane, and driving traffic to Expedia.
3. Red Robin’s Nationwide Ugly Sweater Party
On December 10th, national restaurant chain Red Robin hosted the “world’s largest ugly sweater party” by offering a free appetizer to customers who came to any of their restaurants wearing an ugly holiday sweater. The restaurant chain also launched a special “ugly holiday sweater gift card” and offered “bonus rewards” for customers that purchased them.
Why it works: By encouraging ugly sweater party participants to share their pictures on Facebook, Instagram, and Twitter, Red Robin generated quite a bit of buzz, both on social channels and in the press, and drove sales on a typically slow weeknight. Their gift card promotion also ensures that participants will return in 2015, as bonus rewards can only be redeemed in January and February.
4. ZipCar’s Launch of the first-ever ZipCar Shop
The global car-sharing network launched a holiday campaign in early December to debut ZipCar Shop, an online store where customers can purchase ZipCar-branded clothing and gift cards. Net proceeds from ZipCar Shop sales will benefit Best Friends Animal Society, DonorsChoose.org, Meals on Wheels and Toys for Tots.
Why it works: By tying its product launch to charitable giving, ZipCar ensures a great deal of traffic will reach ZipCar Shop as it debuts, allowing ZipCar to pilot the online shop with real users and real traffic. Additionally, the merchandise will turn shoppers into walking (and driving) advertisements.
5. TD Bank’s #MakeTodayMatter Campaign
TD Bank, a brand that earned social media fame with their customer appreciation campaign earlier this year, surprised 24 socially-conscious customers with $30,000 each to use on a community project. This video of the results has been watched over $5 million times on YouTube.
Why it works: First and foremost, TD Bank put its money where it’s mouth is—the campaign aligns with and supports TD Bank’s messaging about being a community bank. Furthermore, by giving customers funds to use on community projects—not themselves—TD Bank differentiates itself from the many holiday campaigns that focus exclusively on gifting and consumerism, a smart move for a financial institution.