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e-Commerce is on the rise this holiday. Who utilizes it more?

The Washington Post reported that Cyber Monday sales exceeded Black Friday sales by 24.1 percent.  Sales from this most recent Cyber Monday surpassed last year’s by 13.7 percent.  More people are shopping online not only during the holidays, but also throughout the year.

But who shops online more, men or women?  According to a study by ClickZ, a marketing news and expert advice site, men use online shopping and deal sites more than women.  The study states 57% of men research products online compared to 40% of women, and men conduct more comparative shopping searches online than at retail locations.  Men also use their mobile phones more often than women to compare prices.

According to a report posted by Retail Info Systems News (RIS), there has also been a rise in purchases via mobile phones. In fact, the percentage has doubled from 9% in 2010 to 18% in 2011.  The research firm Gartner, Inc. states in an article on RetailCustomerExperience.com that “mobile applications and social media will account for 50% of Web sales by 2015.”


by McKinley Marketing Partners