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Coming Soon to a Smartphone Near You

According to a study from Google and Clickz.com, this year 52% of marketers plan to create a mobile or tablet-optimized website and 48% plan to increase engagement in mobile advertising.

McKinley Marketing Partners is happy to announce that we will be rolling out a mobile-friendly website in the coming months and we are glad to be a part of that 52%!

Should your company have a mobile optimized site or utilize mobile advertisements to reach customers?

Here are a few good reasons why your company should go mobile:

1.      Gain a competitive advantage.  Having a mobile website allows clients and prospects to view your business’s website via a mobile device that can be accessed at anytime and anywhere.  Many businesses may be hesitant to employ mobile strategies, because they don’t know enough about its capabilities and/or are skeptical about its return on investment (ROI).  McKinley was prompted to design a mobile website platform after we ran a web analytics report and learned that we had a 99% year-over-year increase in mobile device users visiting our website.  A simple analytics report might also let you know if it’s time for your organization to go mobile.

2.      Strengthen email marketing campaigns.  If you have an email marketing campaign, chances are your email will be viewed for the first time on a smartphone.  Noticing a drop in your response or click rates?  It may be because your email template is not mobile friendly; images may not appear or the content may be too large or small for a phone screen.  To leverage the full potential of your email marketing campaign, switch to a responsive email design that automatically adjusts the layout to mobile device screens.  Responsive design templates are currently used by newsletter platforms such as MailChimp and Campaign Monitor.

3.      Improved mobile marketing analytics.  Google Analytics recently developed a tool, Universal Analytics (UA), to provide better insights on how visitors interact with a website using smartphones, tablets, game consoles, and digital appliances.  It also tracks online and offline customer contact points such as marketing campaigns, sales calls, and store visits.  Before UA, marketers were only able to measure a visitor’s interaction with their website using a desktop or laptop computer and a smartphone.  With UA, marketers can obtain a more complete vision of their entire marketing funnel. Contact your technology and website team to determine if this new tool could be beneficial to your marketing efforts.

These are a just a few reasons why McKinley is going mobile-friendly.  Does it make sense for your company to go mobile in 2013?
[show_avatar email=lisa@mckinleyinc.com align=left]

by McKinley Marketing Partners