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5 Things You Need to Know Before Watching Super Bowl Ads on Sunday

    1. This year a Super Bowl ad costs about $4.5 million for 30 seconds of airtime. That’s up about $500,000 from last year.


    1. Fifteen new advertisers will be making their Super Bowl ad debut, including Mophie, a manufacturer of portable smartphone chargers and Loctite adhesives. A few Super Bowl regulars like Dannon, the official yogurt sponsor of the NFL, will be opting out this year.


    1. The adorable Budwesier puppy will be back. (Here’s a teaser.) GoDaddy has already pulled its controversial parody of Budweiser’s ads, which featured a lost puppy, after social media backlash.


    1. According to Crowdtap, a platform that lets brands interact directly with consumers, 74 percent of viewers said they would engage in social media in response to ads during the Super Bowl.


  1. There’s more than one way to watch the Superbowl. Hate football and love ads? Love football, but hate ads? Prefer to watch on your tablet instead of television? This infographic will help you develop a personalized viewing experience.


by McKinley Marketing Partners