McKinley Marketing Partners Expands into Creative Services Staffing
Adds Graphic Designers, Web Producers and Content Strategists to Roster
ALEXANDRIA, VA. (Oct. 12, 2016) – McKinley Marketing Partners, a premier staffing and recruitment firm for marketing expertise, today announced its expansion into the creative services market. Now, in addition to exceptional marketing professionals, organizations can also count on the company to provide skilled graphic designers, web production artists, content strategists, copywriters and other creative talent, creating a one-stop shop for those looking to augment their teams with interim or full-time staff.
Most of the company’s placements have been in marketing and communications but, as technology has advanced, so too have the skill sets of the marketers they place, incorporating digital and design skills previously thought to be the domain of creative professionals alone. In addition to these changes the company has seen an increase in requests for specific creative positions over the past two years. It started filling roles for graphic designers, User Experience (UX) professionals and content strategists, so this formal move into the creative space was a natural evolution. “Now, we’re able to use our proven business model in the creative space and keep up with client requests for roles that didn’t even exist a decade ago,” said Client Services Director Martin Hendershot.
“We have many talented professionals who have worked as content writers, print production artists and in other creative roles at agencies, and we are able to leverage their experience as we tap into this diverse market of creative professionals,” said McKinley Marketing Partners President, CEO and Co-Founder Michelle Boggs. “In addition, some of our recruiters and business development managers come from creative services staffing roles so this is a natural progression for us,” she added.
The company experienced a three-year growth rate of 64 percent, and by delving into this new area of business it plans to build upon that momentum.
About McKinley Marketing Partners
Since 1995 the McKinley team has been filling both contract and direct hire positions at commercial and nonprofit organizations of all sizes, across a variety of industries. Our candidates are skilled in all aspects of traditional and digital marketing, and this formal move into the creative space will allow us to better serve our clients.
