3 Skills You Need on Your Digital Marketing Resume Today

Last year we surveyed over 200 marketing hiring managers about their hiring plans for 2017. We gleaned not only the functional areas of marketing that will see the most growth, but also the skills that are in highest demand.

Whether you’re actively searching or just keeping feelers out for the next opportunity, you need to stand out from the crowd and remain a step ahead of your competition. If you have one of the most in-demand marketing skills, be sure to put it on your resume and LinkedIn profile. Based on the results of our 2017 Hiring Trends survey, these are the top three skills for digital marketers. If you got ‘em, flaunt ‘em!

3 Skills You Need on Your Digital Marketing Resume Today

56 percent of marketing hires in 2017 require digital skills or experience. As technology evolves, marketers continue to find innovative ways to reach their audience, and their performance can be tied to a company’s bottom line.

  • Digital advertising. The Internet is noisier than ever. Businesses across the board are likely to bring on skilled digital advertisers to help cut through the noise and resonate with their target audiences.
  • Content creation and curation. Content drives interactions with customers and potential customers. Skilled content marketers are critical in partnering with sales to grow business.
  • Content strategy. Every type of content – whether a blog post, social media post, article, video, eBook – serves a purpose. Content strategists know who their audience is, how to best reach them, and where to find them.

Digital marketing skills are more in demand than ever. If you have any of these, make sure they’re front-and-center on your resume and LinkedIn profile to increase your chances of success. And if you’re looking for something new, check out our current job postings and apply today.

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by McKinley Marketing Partners