An interactive marketing and technology services company approached McKinley Marketing Partners to fill the gap while they were hiring for an open position. The client needed a marketing professional with extensive e-traffic management, project management, client service, and account management experience in the advertising and online marketing industries.
It was imperative that the candidate be able to step in to their dynamic, high-intensity, business-to-business marketing environment and begin advancing client projects immediately.
The marketing consultant facilitated projects for the company’s key client accounts including managing email campaigns, post-launch analysis, and day-to-day team communication in order to assure the timely and accurate delivery of products and services.
She documented and communicated specifications for client deliverables including:
- Email and website creative
- Online and static reporting and analysis
- Feature/launch functionality
The consultant established, tracked, and maintained viral marketing campaigns through websites across the globe. She also oversaw e-traffic management for media programs.