Lead Generation Campaign Management
Requirement
A market research and analysis company focused on providing the internet community with user behavior profiles approached McKinley when they had aggressive growth goals to meet and no one on staff to lead the charge. They required a marketing manager with project management and direct mail experience in a business-to-business internet environment.
Solution
The Interim Marketing Managersm (IMM®)developed a lead generating direct marketing program targeted to potential customers. She worked with multiple levels within the organization to fully understand the products and features the company was offering, identified the target market, determined the best approach for reaching the targets, created and implemented the direct marketing campaign, and analyzed results.
