Success Story

Marketing Research

The client of a major newspaper/media outlet called to find help to fill in for an employee on family leave.

http://artemisproductions.co.uk/index.php/wp-json/wp/v2/portfolio/139 The Interim Marketing ManagerSM (IMMSM) would need to conduct brand advertising awareness research and work for a three month period.  The IMM would also need to advance senior level research projects during this time.

These projects would be mostly quantitative projects such as a telephone tracking study and work with Starch market research. buy Lyrica overnight

Chīrāla Solution

McKinley delivered a market researcher who:

  • Oversaw the study design for the first joint brand/advertising awareness tracking study between the major newspaper and its new online division’s classified advertising
    • This tracking study was used to provide benchmarking data for a new advertising effectiveness campaign
  • The IMM conducted special analyses of first fielding to develop sales support materials
    • Additional analysis of follow up fielding was used to assess advertising awareness and the impact of a new tagline
  • The IMM also evaluated a media plan and campaign objectives with recommendations to senior management of optimum timing and research strategy for follow up fielding
by McKinley Marketing Partners