Product Marketing Management

An international consumer product corporation was facing a staff shortage in its three marketing channels due to maternity leaves, vacations, and other events.

The head of the business unit approached McKinley looking for an individual with a strong consumer packaged goods background and project management experience to manage a multitude of marketing projects

Solution

The Interim Marketing Manager^sm (IMM^®) contributed to a variety of projects during a five-month period, including a:

• Competitive analysis for presentation to the board of directors
• Brand overview/business proposal for a potential customer
• Category management presentation for a sales incentive program
• New product launch –  developed marketing plan, pricing strategy, and creative strategy for packaging, sales, and promotional materials