Product Marketing Management
An international consumer product corporation was facing a staff shortage in its three marketing channels due to maternity leaves, vacations, and other events.
The head of the business unit approached McKinley looking for an individual with a strong consumer packaged goods background and project management experience to manage a multitude of marketing projects
Solution
The Interim Marketing Managersm (IMM®) contributed to a variety of projects during a five-month period, including a:
- Competitive analysis for presentation to the board of directors
- Brand overview/business proposal for a potential customer
- Category management presentation for a sales incentive program
- New product launch – developed marketing plan, pricing strategy, and creative strategy for packaging, sales, and promotional materials
