McKinley Named Finalist in 2011 American Business Awards
9th annual Stevie® Awards will be presented on June 20 in New York City.
ALEXANDRIA, VA
McKinley Marketing Partners was named a Finalist today in the Marketing Campaign of the Year – Business Services category in The 2011 American Business Awards.
The American Business Awards are the nation’s premier business awards program. All organizations operating in the USA are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
This year’s Stevie Award winners will be announced during the annual gala on Monday, June 20 at the Marriott Marquis Hotel in New York City. More than 600 executives from across the U.S.A. are expected to attend. The event will benefit Camfed (camfed.org), which fights poverty and HIV/AIDS in Africa by educating girls and empowering women to become leaders of change. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network.
More than 2,800 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in more than 40 categories, including Most Innovative Company of the Year, Management Team of the Year, Best New Product or Service of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year. McKinley Marketing Partners is nominated in the Marketing Campaign of the Year – Business Services category.
Kelly Fagan, marketing manager at McKinley Marketing Partners, worked with award-winning Design Army to develop a marketing campaign showcasing what McKinley Marketing Partners is: a professional services firm that provides marketing consultants on an as-needed basis. Fagan and Design Army created a concept based on supermarket coupons to communicate that in tough times, McKinley’s services are a smart buy. Quarterly direct mail drops and follow-up email blasts highlight McKinley’s expertise for recruiting and placing the most qualified and talented marketing professionals with Fortune 1000 companies.
Finalists were chosen by business professionals nationwide during preliminary judging in April and May. Stevie Award winners will be selected from among the Finalists in each category next week by members of 10 specialized final judging committees. More than 150 executives will have participated in judging this year.
Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba.
About McKinley Marketing Partners and its recent accolades
Since the completion of the 2010 marketing campaign, McKinley has seen its greatest successes and improved return on investment than any other campaign in its 15-year history. McKinley was honored by The Service Industry Advertising Awards when it was awarded a 2010 Service Industry Advertising Award Silver Award for Direct Mail, beating out nearly 2,000 entries. The 2010 marketing campaign garnered above industry average open rates of 20% and an 11% click-through-rate, accounting for 5% of our new website traffic. To date, the campaign has brought in $150,000 in new business with a ROI of 275 percent. It is safe to say that McKinley was able to successfully communicate its message to its client and prospect base. For more information, go to www.mckinleymarketingpartners.com.
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
Sponsors and partners of The 2011 American Business Awards include Infogroup, IBM Netezza, American Support, Citrix Online, Epic Media Group, High Performance Technologies Inc., iolo technologies, LifeLock, Merisel, PetRays, SDL, SoftPro, and Vérité, Inc.
