Marketing Automation Tool Rankings
Marketers have a plethora of marketing automation software options available to measure web analytics, social media reach, email marketing, and SEO. Many marketers are still using three to four platforms to measure a variety of marketing campaigns, which is unnecessary. There are marketing automation tools that bring together these important measurement functions into one product to simplify our daily lives. In an effort to market its own product, HubSpot released a checklist comparing marketing automation tools.
This graph proves to be a great visual to sell HubSpot software to your boss, but also to determine what platform is best for your marketing team and company needs. See chart below and click here to read HubSpot’s criteria to qualify a full credit check in a certain category.