Demand for Market Research Experience to Increase in the Future

A few days ago, I read an article entitled “Best Job Opportunities for the Future”.  As a marketing professional and a provider of marketing professionals to a variety of industries, I was glad to see that ‘Market Research Analysts and Marketing Specialists’ ranked #8 out of ten jobs listed. 

What caught my attention was the following statement:  “Between 2010 and 2020, a projected 191,800 analyst positions will have to be filled.  Of these openings, 116,600 are expected to come from job growth, as demand for market data and research increases.  The remaining 75,200 of openings are expected to address job turnover and attrition.  Most positions for market research analysts typically require at least a bachelor’s degree, though many analyst positions require a master’s degree”.

If you are a marketing professional, it seems that demand and opportunities for market data and market research specialists are increasing, and will continue to increase over the next eight years.

Would you agree with that analysis?


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by McKinley Marketing Partners