Attention Job Seekers!
Have you been struggling trying to find a new marketing job? Are you trying to transition into a new industry? Maybe you have relocated to a new city and had to leave your network behind!
As a marketing professional, maybe you should consider looking for a marketing consultant position – if you haven’t thought about that already. Many companies that can’t hire full-time employees are turning to contract workers, more commonly referred to as freelancers and consultants. The Bureau of Labor Statistics projects contract workers will account for more than 40 percent of the U.S. workforce by 2020, confirming that the use of consultants (contract workers) will be a longstanding trend.
Why should you pursue marketing consulting?
- Quality of life – Consulting work comes in all shapes and sizes. A company may need a full-time or part-time consultant for a short-term or long-term project, or someone to work on a fixed length/deliverable-based project. Choosing a project that suits your lifestyle will give you the quality of life you are looking for.
- New challenges enhance your skills – Being a successful marketer requires one to apply marketing priniciples to different business environments. Working on interim projects or contracts can expose you to new/different industries and skills. A clients’ needs, budget, and resources all differ and adapting your skills to those unique situations can enhance your value to future potential employers.
- Consulting work may lead to a permanent position – Many times companies bring on a consultant for an interim project and come to value their expertise and work product. As a result, and if budgets permit, a project might be extended or the client may want to move the consultant on to another project. From time-to-time, when the stars align, and a consultant and client find they have perfect chemistry that person gets offered a permanent position.