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10 Key Insights from the 2019 Marketing Hiring Trends Report

We are pleased to share that the 2019 Marketing Hiring Trends Report is now available for download. This year’s report includes an illuminating exploration of some of the challenges we’ve seen marketers face over the last year: ghosting, remote and distributed teams, and ageism. Here are ten key insights on the current state of the marketing job market.

10 Key Insights from the 2019 Marketing Hiring Trends Report

  1. The country continues to be in a candidate’s market, especially in marketing, with fewer available candidates than open positions.
  2. Despite the challenge of low availability, hiring managers have been successful in growing their teams. 94 percent of marketing leaders said they hired at least one new team member in 2018. This is up from the year before, where only 73 percent reported adding to their team.
  3. 44 percent of hiring managers report not being able to find qualified candidates.
  4. Hiring managers find working with a recruitment agency valuable in saving time in hiring, bringing qualified candidates, and offering an unbiased approach to sourcing good candidates.
  5. 58 percent of respondents reported that their marketing budgets will increase in 2019, including an increase in budget for permanent and contract hires.
  6. Digital marketing continues to be the most sought-after skill set, with 61 percent of hiring managers reporting that they would hire for these skills in 2019.
  7. 67 percent of hiring managers believe that an applicant’s resume may be screened out based on their age.
  8. Of marketers who have looked for a job this year, a staggering 60 percent have “ghosted” on a job opportunity at least once, disappearing and providing little to no notification to the hiring manager.
  9. Although Gen Z respondents were most likely to ghost (86 percent), every generation reported a significant level of job-search abandonment.
  10. Given the tighter candidate market, hiring managers are looking much farther afield to find the right candidates. 85 percent would hire a remote candidate, which is a 21 percent increase from what was reported in last year’s report.

Download the full 2019 Marketing Hiring Trends Report here.  

by McKinley Marketing Partners