How Older Marketers Should Prepare for Ageism in the Hiring Process

Over the past several weeks we have explored the prevalence of age discrimination in the hiring process, practical strategies companies can employ to avoid ageism in the hiring process, and why a multigenerational marketing team is better for business. This week we are wrapping up our series by diving into how older marketers can prepare for ageism in the hiring process.

Ageism exists. But there are practical strategies that older marketers can use to actively avoid its negative effects.

While some older workers may envision gliding into retirement from their current place of employment, the truth is that many older workers will be job hunting again before retiring. According to a survey by AARP, one in five American workers age 50 and over looked for a new job in the last year. And about one in three say they are likely (35 percent) to apply for a new position in the next three years. And as we discussed in recent articles, age discrimination in the hiring process is alive and well. So what can older workers do to actively avoid age bias and get the job? Here are four practical ways to prepare for ageism in the workplace.

How older marketers should prepare for ageism in the hiring process

1. Stay aware of current marketing trends. Attend conferences. Stay updated on current marketing trends by scanning industry accounts on Twitter. Stay in the loop on LinkedIn. Marketing trends are constantly evolving with technology, so pay attention. The more knowledge you have about current trends, the more impressive you will be to a prospective employer.
2. Continue to hone your skills and acquire new ones. Think of it as “continuing education.” Take a course at General Assembly or online with Lynda. (Here’s a list of 33 free online marketing classes from Hubspot.)
3. Update your resume. Remove graduation dates. No need to keep your early career entry level positions. Keep it simple. Consider hiring a consultant to take a look at it with fresh eyes. If it’s been years since you’ve been in the job market, it would be helpful to have someone review it and offer suggestions based on current industry standards.
4. Have a side hustle. It’s easier than ever before to have a side business to earn extra income. Whether you consult on the side, host an AirBnB, or have an online store, you have a plethora of options to make sure you are not solely depending on full-time employment to make ends meet.

Chances are, older workers will face age bias in the hiring process. But it doesn’t mean you’re without options. Stay on top of your game, build your arsenal of knowledge and skills, and be open to change. Some of your best work days may still be ahead of you.