5 Online Courses to Grow Your Marketing Skill Set

Technology skills are becoming increasingly critical for marketers to master. Every day we see companies looking for marketers who are skilled in the latest technology, automation, development, and design.

Perhaps it is time for you to get up to speed on some of the latest technologies so you can increase your marketability. Here are five online professional development and educational options to to grow your marketing skill set. 

5 Online Courses to Grow Your Marketing Skill Set 

  1. UX Design Immersive. General Assembly hosts a wide variety of courses related to technology and marketing. This is a full-time 12-week course where you can earn a certificate of completion. General Assembly has a long track record of being a jumping off point for career transition. 
  1. Product Management Course and UX Design Course. Also at General Assembly, these two courses are only part-time, made for full-time employees who are looking to grow their skill sets after hours. Your employer may even be willing to foot the bill for these professional development opportunities. 
  1. Advanced Google Ads. Did you know LinkedIn Learning has hundreds of courses available for you to take to grow your skills? Consider taking the Advanced Google Ads course if you’re already familiar with Google Ads and you’re ready to become an expert.
  1. Intro to Marketing Technology. Udemy’s introduction to marketing technology course provides foundations of digital marketing technology, the fundamentals of a great data strategy, and recommendations for tools to use for your product, service, or business. This can serve as a refresher for current marketers or a solid introduction to current trends in digital marketing if you are re-entering the workforce after a break or are new to the digital space. 
  2. Inbound Marketing Course. Perhaps you’d like to start with a free option? HubSpot has dozens of courses available to take at your own pace at no cost. This course teaches inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond.

It’s never too late to acquire new skills that can make you an even more marketable professional. If you can see the advantages of growing your marketing technology skill set and you have time to invest in it, it could be the very thing that opens doors for the next phase of your career. 

by McKinley Marketing Partners