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2018 Marketing Hiring Trends Report

Marketing Hiring Trends: An In-Depth Report on Factors Shaping Demand for Marketing Talent

Each year McKinley Marketing Partners conducts a nationwide hiring survey. This report sheds light on current and emerging trends, helping marketing leaders hire the best candidates, and marketing professionals understand the ever-changing landscape.

Key findings from this year’s study include:

    • Average marketing hires declined 30 percent from 2016 to 2017.
    • Demand for marketing talent continues to exceed supply in key areas.
    • 69 percent of companies plan to hire more marketers in 2017 than they did the previous year (up from 44 percent).
    • Nearly 60 percent of marketing hires will be digital.

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by Mckinley Marketing Partners