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2018 Marketing Hiring Trends Report

Marketing Hiring Trends: An In-Depth Report on Factors Shaping Demand for Marketing Talent

Each year McKinley Marketing Partners conducts a nationwide hiring survey. This report sheds light on current and emerging trends, helping marketing leaders hire the best candidates, and marketing professionals understand the ever-changing landscape.

Key findings from this year’s study include:

    • Average marketing hires declined 30 percent from 2016 to 2017.
    • Demand for marketing talent continues to exceed supply in key areas.
    • 69 percent of companies plan to hire more marketers in 2017 than they did the previous year (up from 44 percent).
    • Nearly 60 percent of marketing hires will be digital.

Download your copy of the 2018 report today!

And you will also receive the 2019 Marketing Hiring Trends report when it is available early next year.


by McKinley Marketing Partners