2018 Marketing Hiring Trends Report
Marketing Hiring Trends: An In-Depth Report on Factors Shaping Demand for Marketing Talent
Each year McKinley Marketing Partners conducts a nationwide hiring survey. This report sheds light on current and emerging trends, helping marketing leaders hire the best candidates, and marketing professionals understand the ever-changing landscape.
Key findings from this year’s study include:
- Average marketing hires declined 30 percent from 2016 to 2017.
- Demand for marketing talent continues to exceed supply in key areas.
- 69 percent of companies plan to hire more marketers in 2017 than they did the previous year (up from 44 percent).
- Nearly 60 percent of marketing hires will be digital.
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