Client News

Roundtable: A Look Behind the Scenes at McKinley Marketing Partners

October 13, 2016 |

Marketing colleagues dish about content, writing and hiring from within McKinley Marketing Partners specializes in recruiting top-notch marketing and creative talent for businesses and nonprofits in Washington, D.C., Dallas, Houston and New York. The company experienced a three-year growth rate of 64 percent and was recently named to the Inc. […] Continue reading

Tags , , , ,

DC Area Marketers List Social Media among Top Skills on LinkedIn Profiles

August 15, 2016 |

Industry competition is fierce; stand out by focusing on leadership and management skills LinkedIn has more than 128 million members in the United States and has become one of the most prominent recruiting platforms for companies worldwide. In fact, 65 percent of LinkedIn’s revenue in the first quarter of 2016 […] Continue reading

Guest Blog: Questions to Ask Yourself and Your Client When Designing a Survey

September 16, 2014 |

We are happy to introduce you to guest blogger, Melissa, another McKinley consultant. Melissa is experienced in all facets of market research from survey design, methodology selection, implementation, and data analysis. Continue reading

Tags ,

Guest Post: Seven Tips for Prepping Small (vs. Big) Data Collection
(Part 2 of 2)

July 22, 2014 |

This week, Tom Sommers follows up from his post, “Say Buh-Bye to Big Talk about Big Data,” and shares key steps to take before you start the data collection process. Continue reading

Tags ,

Guest Post: Say Buh-Bye to Big Talk about Big Data (Part 1 of 2)

July 07, 2014 |

McKinley consultant, Tom Sommers, is back with another guest blog post. Tom shares his insights in this two-part blog series about big-data hype and small data results. Continue reading

Tags ,

Smart Resource Growth: The Path to Marketing Greatness

June 23, 2014 |

While marketing strategies vary across different industries and business segments, one thing remains constant – somewhere there is a dynamic team powering the marketing engine. That is why developing a smart approach to finding the right marketing resources for your company is the key to successful growth. Continue reading

Tags , ,

Guest Post: Leave the Headache to Bayer – Optimize your Analyses by Starting with Key Issues

April 09, 2014 |

We are happy to introduce you to our newest guest blogger, Tom Sommers, a McKinley interim marketing manager with a market research and communications background. Tom has chosen to share a few proactive steps that can help reduce costs when working with a consultant on a market research project. Continue reading

Tags ,

Cultural Fit Interview Questions

December 27, 2013 |

We have identified interview questions that can help determine if a candidate will fit into your company’s culture. Continue reading

Tags ,

Connecting with Remote Workers

October 10, 2013 |

If your company has a telecommuting program or is looking to implement one, we have gathered some technology tips to help you better manage a remote worker. Continue reading

Tags

Finding a Candidate to Fit Your Organizational Culture

August 30, 2013 |

Finding a candidate that fits a company’s culture is just as important as finding someone with the qualifications to ‘get the job done’ and may be the key to hiring success. Continue reading

Tags