Client News

From Our Table to Yours: Interview Tips for Hiring Managers

November 22, 2016 |

This week we take time to reflect and give thanks, and we pray certain subjects don’t come up at the Thanksgiving dinner table. When Aunt Martha asks improper questions about your love life as she passes the mashed potatoes, you can laugh it off, saying she doesn’t know any better. […] Continue reading

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Marketing Managers are Project Managers in Disguise

November 14, 2016 |

We see it time and time again. A client has difficulty finding a marketing project manager for an upcoming venture so they turn to us for help because they aren’t getting the right types of applicants. Sometimes, clients don’t even realize they need a project manager and they are struggling […] Continue reading

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Event Planning 101: Hire a Smart Marketer

November 04, 2016 |

One of the biggest events of the year for nonprofit organizations and trade associations is their annual conference. Some groups start planning for the next year’s event almost immediately after the current one ends. Others wait a few months but the end goal is the same – to create an […] Continue reading

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Millennial Motivation: What Factors Into Their Job Hunt

October 26, 2016 |

Millennials, those born between 1981 and 1998, became the biggest portion of the U.S. workforce in 2015, according to staffing giant Adecco USA. In fact, Generation Y, as they are also known, represents more than 53 million employees or more than 34 percent of the workforce. This cohort is tech-savvy, […] Continue reading

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Consider Virtual Workers for Increased Productivity and Cost Savings

October 24, 2016 |

Digital marketing and creative agencies have been using remote workers for years because many tasks can be done independently such as writing blog posts and articles, handling social media, creating graphics and other design elements and developing websites. As long as deliverables are met by the established deadlines, using remote […] Continue reading

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New York Area Marketers: Budget Better by Learning the True Cost of Hiring Employees

October 18, 2016 |

As companies think about future budgeting and staffing needs, it’s important to consider marketing hiring plans and the possibility there may be openings to fill. These positions, whether created through attrition or developed from a department need, must be populated within a reasonable time frame in order to sustain productivity […] Continue reading

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Roundtable: A Look Behind the Scenes at McKinley Marketing Partners

October 13, 2016 |

Marketing colleagues dish about content, writing and hiring from within McKinley Marketing Partners specializes in recruiting top-notch marketing and creative talent for businesses and nonprofits in Washington, D.C., Dallas, Houston and New York. The company experienced a three-year growth rate of 64 percent and was recently named to the Inc. […] Continue reading

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DC Area Marketers List Social Media among Top Skills on LinkedIn Profiles

August 15, 2016 |

Industry competition is fierce; stand out by focusing on leadership and management skills LinkedIn has more than 128 million members in the United States and has become one of the most prominent recruiting platforms for companies worldwide. In fact, 65 percent of LinkedIn’s revenue in the first quarter of 2016 […] Continue reading

Guest Blog: Questions to Ask Yourself and Your Client When Designing a Survey

September 16, 2014 |

We are happy to introduce you to guest blogger, Melissa, another McKinley consultant. Melissa is experienced in all facets of market research from survey design, methodology selection, implementation, and data analysis. Continue reading

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Guest Post: Seven Tips for Prepping Small (vs. Big) Data Collection
(Part 2 of 2)

July 22, 2014 |

This week, Tom Sommers follows up from his post, “Say Buh-Bye to Big Talk about Big Data,” and shares key steps to take before you start the data collection process. Continue reading

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