Out with the old, in with the new: McKinley launches a new logo and website
After many months of preparation, we are proud to debut our new look as we embark on a new era at McKinley. The circular design of our new logo underscores our core mission and values – to provide complete, well-rounded marketing solutions for our clien …
Marketing Program Management
The small business marketing arm of a national telecommunications company had recently restructured its team around three marketing and sales goals: retention, acquisition, and penetration. This new structure had been identified, but the organizational fr …
McKinley Named Finalist in 2011 American Business Awards
9th annual Stevie® Awards will be presented on June 20 in New York City. ALEXANDRIA, VA McKinley Marketing Partners was named a Finalist today in the Marketing Campaign of the Year – Business Services category in The 2011 American Business Awards. Th …
Happy Anniversary McKinley! 14 Things You Should Know About McKinley
Wow – Has it really been 14 years since McKinley Marketing Partners first opened for business? What an incredible ride it has been! As the premier provider of marketing resources, there are so many people to thank for our success, our dedicated Interim M …
Staffing Industry Reports On Marketing/Creative Segment
After attending an industry seminar this past week in Florida, I was pleasantly surprised to read the March 2009 edition of Staffing Industry Report. After asking for years to be measured independent of Professional Services, the marketing segment finall …
Trying Social Media on For Size: How Will Our Newest Marketing Resource Fit?
Remember that shoemaker who was so busy making shoes for everyone else, yet his kids were barefoot?
McKinley can relate. We have been so busy placing marketing consultants, making sure other’s marketing needs were taken care of, that we’ve been ne …
Lead Generation Campaign Management
Requirement A market research and analysis company focused on providing the internet community with user behavior profiles approached McKinley when they had aggressive growth goals to meet and no one on staff to lead the charge. They required a marketing …
Internet Marketing
Requirement A leading national company had a full time employee responsible for internet marketing ready to leave on maternity leave. An Interim Marketing Managersm (IMM®)with expertise in analyzing online user behavior was requested to provide seamless c …
Consumer Marketing Report
A large media company called McKinley Marketing Partners when its consumer marketing group was experiencing a heavy workload with one of its project managers due to go on maternity leave. The client requested an Interim Marketing Managersm (IMM®) capabl …
