Report Writing
The market intelligence department of a healthcare organization needed a seasoned report writer to assist them in summarizing their research findings on a variety of markets. They needed the right talent to properly showcase their findings and it did not …
Product Strategy
An e-learning software company called McKinley after acquiring a competitor. Post acquisition, the company realized they were still operating as two separate entities. The different sales forces were selling different products and sales results were u …
Is Email Marketing Dead?
With the increase of social networks and digital tools, some marketers are wondering if email marketing campaigns are dead? Apparently, this is not the case as more than 27 percent of emails were opened on a mobile device during the second half of 2011, …
Channel Research and Support
A financial services client called McKinley Marketing Partners when they needed a marketing consultant to determine the unmet needs of existing channels and to identify the needs of new potential channels. McKinley provided an Interim Marketing ManagerSM …
Consumer Marketing and Affiliate Sales and Marketing
The Department of Defense (DoD) was launching a cable television channel broadcasting military news and information for and about the men and women of the U.S. Armed Forces.
The objective of the channel was to improve communication between DoD and the …
Corporate Communications Support
The conservation and education staff of a government agency contacted McKinley Marketing Partners in need of an Interim Marketing ManagerSM (IMMSM) to identify a methodology to communicate the value of their program to the agency’s internal and external …
Celebrating 17 Years of Success!
On April 1st, McKinley Marketing Partners celebrated its 17th birthday! McKinley has come a long way since first opening our doors in 1995. We provide complete marketing solutions expanding from interim solutions and permanent placement solutions to Fo …
Production Management
A healthcare organization approached McKinley Marketing Partners when they wanted to use a different technology medium to market their online broadcasts. With the client already behind schedule and no one on staff with multimedia experience, they were go …
Marketing Communications/Public Relations
The lead communications executive for a nationally renowned consumer packaged goods company called McKinley Marketing Partners requesting a consultant to manage and execute a variety of marketing communications projects that were to be completed within a t …
Public Relations
A client approached McKinley Marketing Partners with a unique public relations challenge. The company, working in partnership with 12 other companies across the United States, was forming a new enterprise in the financial services arena. This new company …
Web Development and Maintenance
A Fortune 500 telecommunications company determined that they needed a presence on the web to highlight their upcoming consumer offerings. They turned to McKinley for Interim Marketing Managerssm (IMMs®) to develop the site from scratch including a look …
Global Digital Marketing Support
An international oil and gas company’s Lubricants and Specialties division found their marketing team short staffed due to the job change of an internal team member, they called McKinley to help find an interim marketing resource. The client requested a …