Client News

How to Create a Memorable Association Conference

October 18, 2012 |

I recently spoke with a McKinley Interim Marketing Manager, IMM, about a project she completed for an international non-profit organization. The non-profit contacted McKinley recognizing a need for additional experienced staff to help execute the marketing and logistical aspects of their event. Continue reading

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Ensuring the Brightest Talent through a VMS/MSP

September 11, 2012 |

The Staffing Industry Analysts conducted a recruiting and talent acquisition (TA) survey; do staffing firms treat VMS/MSP orders differently in the TA process? Continue reading

Cultural Match, an Overlooked Determinant in the Hiring Process

August 22, 2012 |

I was recently introduced to Alan Hall’s book The 7 C’s of Hiring great employees. The number six spot went to “culture”, which in my opinion should be higher on the list. Continue reading

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Marketing Automation Tool Rankings

June 18, 2012 |

Marketers have a plethora of marketing automation software options available to measure web analytics, social media reach, email marketing, and SEO. Many marketers are still using three to four platforms to measure a variety of marketing campaigns, which is unnecessary. Continue reading

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Six Steps to Hiring a Qualified Candidate

May 21, 2012 |

How do managers find highly qualified candidates? Below are some of Team McKinley’s tips to help uncover qualified marketing resources during the interview process. Continue reading

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Avoid Hiring the Wrong Employees

February 29, 2012 |

According to a CareerBuilder survey, 41% of companies spent at least $25,000 on a bad hire and 25% of companies spent at least $50,000 on a bad hire in 2010. What constitutes a “bad hire”? Continue reading

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Annual Study Gives Overview of Current Job Market

September 25, 2009 |

On August 25, 2009, Robert Half International and CareerBuilder published the 5th Employment Dynamics and Growth Expectations (EDGE) Report.1 The report gives an “overview of the current employment situation, as well as a glimpse of the future hiring landscape.  The report offers information on what types of professionals employers will […] Continue reading

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Finally Some Good News, Washington!

June 12, 2009 |

In June, The Center for Regional Analysis (CRA) issued a forecast for the Washington Metro Area’s economic performance.   This organization researches the economic, fiscal, demographic, housing, and social climates in the Greater Washington region.  The study shed positive light during these tough economic times, proving that the Washington, DC area […] Continue reading

The Common Misconception About Marketing

May 20, 2009 |

My point in all of this is that marketing is a multi-faceted discipline that takes the personalities and traits of a diverse group of people. Marketing isn’t a one-man job where well-executed campaigns magically appear. Continue reading

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Hanging Tough During Tough Economic Times: McKinley Says Don’t Miss The Boat

May 01, 2009 |

Last Monday, The New Yorker wrote a fantastic piece on companies “hanging tough” during major recessions over the past 80 years. The article highlighted the success of companies who continue their advertising and marketing spending even when economic adversity strikes. They continue to launch new products and increase their market […] Continue reading

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