Client News
DC Area Marketers List Social Media among Top Skills on LinkedIn Profiles
Industry competition is fierce; stand out by focusing on leadership and management skills LinkedIn has more than 128 million members in the United States and has become one of the most prominent recruiting platforms for companies worldwide. In fact, 65 percent of LinkedIn’s revenue in the first quarter of 2016 […] Continue reading
Guest Blog: Questions to Ask Yourself and Your Client When Designing a Survey
We are happy to introduce you to guest blogger, Melissa, another McKinley consultant. Melissa is experienced in all facets of market research from survey design, methodology selection, implementation, and data analysis. Continue reading
Guest Post: Seven Tips for Prepping Small (vs. Big) Data Collection
(Part 2 of 2)
This week, Tom Sommers follows up from his post, “Say Buh-Bye to Big Talk about Big Data,” and shares key steps to take before you start the data collection process. Continue reading
Guest Post: Say Buh-Bye to Big Talk about Big Data (Part 1 of 2)
McKinley consultant, Tom Sommers, is back with another guest blog post. Tom shares his insights in this two-part blog series about big-data hype and small data results. Continue reading
Smart Resource Growth: The Path to Marketing Greatness
While marketing strategies vary across different industries and business segments, one thing remains constant – somewhere there is a dynamic team powering the marketing engine. That is why developing a smart approach to finding the right marketing resources for your company is the key to successful growth. Continue reading
Guest Post: Leave the Headache to Bayer – Optimize your Analyses by Starting with Key Issues
We are happy to introduce you to our newest guest blogger, Tom Sommers, a McKinley interim marketing manager with a market research and communications background. Tom has chosen to share a few proactive steps that can help reduce costs when working with a consultant on a market research project. Continue reading
Cultural Fit Interview Questions
We have identified interview questions that can help determine if a candidate will fit into your company’s culture. Continue reading
Connecting with Remote Workers
If your company has a telecommuting program or is looking to implement one, we have gathered some technology tips to help you better manage a remote worker. Continue reading
Finding a Candidate to Fit Your Organizational Culture
Finding a candidate that fits a company’s culture is just as important as finding someone with the qualifications to ‘get the job done’ and may be the key to hiring success. Continue reading
Manpower Releases Employment Outlook Survey
Manpower has released the results of their Employment Outlook Survey for the third quarter of 2013. Continue reading