Client News
Consider Virtual Workers for Increased Productivity and Cost Savings
Digital marketing and creative agencies have been using remote workers for years because many tasks can be done independently such as writing blog posts and articles, handling social media, creating graphics and other design elements and developing websites. As long as deliverables are met by the established deadlines, using remote […] Continue reading
New York Area Marketers: Budget Better by Learning the True Cost of Hiring Employees
As companies think about future budgeting and staffing needs, it’s important to consider marketing hiring plans and the possibility there may be openings to fill. These positions, whether created through attrition or developed from a department need, must be populated within a reasonable time frame in order to sustain productivity […] Continue reading
Roundtable: A Look Behind the Scenes at McKinley Marketing Partners
Marketing colleagues dish about content, writing and hiring from within McKinley Marketing Partners specializes in recruiting top-notch marketing and creative talent for businesses and nonprofits in Washington, D.C., Dallas, Houston and New York. The company experienced a three-year growth rate of 64 percent and was recently named to the Inc. […] Continue reading
DC Area Marketers List Social Media among Top Skills on LinkedIn Profiles
Industry competition is fierce; stand out by focusing on leadership and management skills LinkedIn has more than 128 million members in the United States and has become one of the most prominent recruiting platforms for companies worldwide. In fact, 65 percent of LinkedIn’s revenue in the first quarter of 2016 […] Continue reading
Guest Blog: Questions to Ask Yourself and Your Client When Designing a Survey
We are happy to introduce you to guest blogger, Melissa, another McKinley consultant. Melissa is experienced in all facets of market research from survey design, methodology selection, implementation, and data analysis. Continue reading
Guest Post: Seven Tips for Prepping Small (vs. Big) Data Collection
(Part 2 of 2)
This week, Tom Sommers follows up from his post, “Say Buh-Bye to Big Talk about Big Data,” and shares key steps to take before you start the data collection process. Continue reading
Guest Post: Say Buh-Bye to Big Talk about Big Data (Part 1 of 2)
McKinley consultant, Tom Sommers, is back with another guest blog post. Tom shares his insights in this two-part blog series about big-data hype and small data results. Continue reading
Smart Resource Growth: The Path to Marketing Greatness
While marketing strategies vary across different industries and business segments, one thing remains constant – somewhere there is a dynamic team powering the marketing engine. That is why developing a smart approach to finding the right marketing resources for your company is the key to successful growth. Continue reading
Guest Post: Leave the Headache to Bayer – Optimize your Analyses by Starting with Key Issues
We are happy to introduce you to our newest guest blogger, Tom Sommers, a McKinley interim marketing manager with a market research and communications background. Tom has chosen to share a few proactive steps that can help reduce costs when working with a consultant on a market research project. Continue reading
Cultural Fit Interview Questions
We have identified interview questions that can help determine if a candidate will fit into your company’s culture. Continue reading