Client News
Six Steps to Hiring a Qualified Candidate
How do managers find highly qualified candidates? Below are some of Team McKinley’s tips to help uncover qualified marketing resources during the interview process. Continue reading
Avoid Hiring the Wrong Employees
According to a CareerBuilder survey, 41% of companies spent at least $25,000 on a bad hire and 25% of companies spent at least $50,000 on a bad hire in 2010. What constitutes a “bad hire”? Continue reading
Annual Study Gives Overview of Current Job Market
On August 25, 2009, Robert Half International and CareerBuilder published the 5th Employment Dynamics and Growth Expectations (EDGE) Report.1 The report gives an “overview of the current employment situation, as well as a glimpse of the future hiring landscape. The report offers information on what types of professionals employers will […] Continue reading
Finally Some Good News, Washington!
In June, The Center for Regional Analysis (CRA) issued a forecast for the Washington Metro Area’s economic performance. This organization researches the economic, fiscal, demographic, housing, and social climates in the Greater Washington region. The study shed positive light during these tough economic times, proving that the Washington, DC area […] Continue reading
Hanging Tough During Tough Economic Times: McKinley Says Don’t Miss The Boat
Last Monday, The New Yorker wrote a fantastic piece on companies “hanging tough” during major recessions over the past 80 years. The article highlighted the success of companies who continue their advertising and marketing spending even when economic adversity strikes. They continue to launch new products and increase their market […] Continue reading
Could a Marketing Consultant Help Your Company do “THINGS” Better?
Following our last post, I got an idea which seemed like a stroke of genius. I’ll write a blog post that precisely explains how marketing consultants can help companies do “THINGS” better. Everybody will read it. Everybody will love it. Everybody will realize they need to complement their current efforts […] Continue reading
Who needs marketing services? Everybody.
It happens to even the most successful people, companies, and organizations. The skilled and knowledgeable commonly neglect their own needs to focus on providing their expertise for others. Working in the marketing consulting industry, consultants, by default, are always on my mind. So I got to thinking about how marketing […] Continue reading